Being offered equity in a private company

In some industries, a weak labor market has left candidates with fewer options and less leverage, and employers better positioned to dictate terms. Those who are unemployed, or whose current job seems shaky, have seen their bargaining power further reduced.

But the complexity of the job market creates opportunities for people to negotiate the terms and conditions of employment. Negotiation matters most when there is a broad range of potential outcomes.There are 15 rules for negotiating a job offer.

One is “don’t underestimate the importance of likeability,” which means managing inevitable tensions in negotiation, being persistent without being a nuisance, and understanding how other people perceive your approach.

Internal equity salary negotiation

How to ask for equity in a private company

How to negotiate equity with an investor

How to negotiate equity in a late-stage startup

How to negotiate stock options

Another rule is “make it clear they can get you.” Indicate that you’re serious about working for a potential employer, and don’t discourage them from trying to win you by suggesting you have too many better options. You should also “be prepared for tough questions,” like Are we your top choice?

Don’t lie or try too hard to please, lest

equity in a job offer

how to negotiate salary job offer